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- Consumer Aesthetics
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Consumer Aesthetics
In Capital(Karl Heinrich Marx), the commodity relationship and the absolute priority of production have shifted in The Society of the Spectacle (Guy Debord, 1967) to a society where consumption is prioritized and mediated by images.
The past alienation of people by commodities has transformed into a separation by the spectacle. In this context, former political and economic control has shifted to cultural and ideological control, where people's thinking is controlled through cultural society and media. Therefore, the class struggle of the past has gradually turned into a revolution of everyday life.
We are immersed in the spectacle: commodities, entertainment, technology, media, images, the internet, new media. Conscious performances and shows are happening everywhere. "The whole life of those societies in which modern conditions of production prevail presents itself as an immense accumulation of spectacles."
The spectacle has replaced the commodity and further replaced our real lives. What matters is the charming image it presents, rather than the reality.
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xuanx
Print, Digital